Sazko Solutions article on how AI-powered search is reshaping B2B demand generation in 2026

AI Search Is Quietly Rewriting B2B Demand Generation

In February 2026, LinkedIn reported that non-brand, awareness-driven B2B traffic had fallen by as much as 60% as AI-powered search experiences answered questions directly instead of sending clicks to websites, and said it was moving away from traditional SEO metrics toward visibility-based measurement. For any business that relies on being found, this is the clearest signal yet that the old playbook is expiring.

Sazko Solutions article on lessons from university-wide AI assistant rollouts in early 2026

When Everyone Gets a Copilot: What University-Wide AI Rollouts Teach the Rest of Us

In January 2026 the University of Manchester became the first university in the world to give every student and staff member access to Microsoft 365 Copilot, paired with training on responsible use. Whatever you think of the specifics, it’s a useful case study in something most organisations are about to face: what happens when an AI assistant goes from a pilot with twenty people to everyone, all at once.